50+ YEARS COLLECTIVE EXPERIENCE RUNNING AND BEING ACTIVE IN NON-PROFIT ORGANIZATIONS
For organizations, fundraising is hard. So is giving meaningful thanks. Perhaps even harder. We know. We've been there! And for donors, it is very disappointing not to receive a prompt and meaningful thank- you, not to learn speciﬁcally how a donation will be used, not to be told of progress made toward a goal, not to be formally included in celebrating success and, finally, not to be able to easily share the whole experience in a collaborative way. We know. We've been there too!
FUNDRAISING STUMBLING BLOCKS
A big stumbling block we found in our personal involvements in the non-profit world was in the area of rewards for donations. What should we give donors that would be both relevant and appealing? What would it cost to purchase or create these items? What about storage? And what kind of delivery system would be required, and at what cost? Too many "whats" to puzzle over and too many dollars diverted from mission-central programs. Interestingly, research shows that donors don't like having their money spent on gifting them with things they neither want nor need. In fact for many such rewards tend to be a turnoff.
Another big stumbling block we found was in the area of donors sharing with friends the fact that they had donated to our cause. Obviously this is the basis for peer-to-peer fundraising. Great concept but not easy to do from a technical standpoint in terms of easy click-through. Plus, beyond the usual motivations driving social media sharing, generally there did not seem to be an easy way to create an appealing impetus to do so. No simple way to kindle the donor’s desire to share.