"Example is not the main thing in influencing others. It is the only thing."
AND THE WINNERS ARE...
Here are some stories that have proven successful in engaging donor's interest along with analysis to discover what can be learned.
The Animal Progams Group launched a campaign to help protect elephants in the wild. The story they chose to tell a story that focused upon baby elephants. One reason that this choice of subject matter was so successful was that they included short video clips of baby elephants at play that went viral. Baby elephants -- baby anything -- is almost certain to reach a large audience.
One thing that helped was the outpouring of videos and photos from donors that began to shift the focus on play to a focus upon urgency.